Advertising Tracking
If you have a business online, then you know
the importance of promoting your site. Not just paid advertising
(like ezine ads or banner ads), but even subtle promotions
like free publicity, articles, newsletter mailings to your
list, Search Engines and so forth.
Here are some basic steps
you will need to follow to have a profitable, long-term business:
- If
you're going to build a successful business you'll need
customers.
- In order to get yourself some customers, you
have to promote and advertise your site in some way, shape
or
form.
- Obviously, you don't have unlimited funds
and a million dollars in your advertising budget, so when
you do advertise,
you
have to make sure it's going to bring in profits.
This can only
be done if a proper tracking and database system
is setup.
- You will need to automate everything or else,
you'll be wasting your valuable time doing monkey work when
you could be out
making more money for your business.
Knowing everything about
your campaigns, in order to know which promotion brought
in the most amount of money and how
it achieved
that is paramount to the marketing and planning of your
online business. For, once you have this important information,
all you need to do is simply re-invest a percentage of
the
profits
back into these winning "ads" and that's it!
Imand
has the software to achieve all these things for you,
in combination with the resources of our marketing
experts.
Here is a summary of what the Imand Advertising
Tracking software achieves:
- Shows you exactly how many visitors
were generated by each of your ads.
- Reveals which ads generate
the most visitors, subscribers, downloads, sales, etc.
- Calculates
cost-per-click , cost-per-sale, and click-to-sale ratios
for each ad.
- Shows you Return on Investment for each ad
so you know which are profitable.
- Provides an at-a-glance
look at all of your current, expired, and scheduled ads.
- Organizes
and sorts all of the important details about your ad campaigns
at will.
- Allows you to group your promotions by site,
type of ad, or any other criteria.
- Shows you how many clicks,
sales, etc. an ad generated for any date range.
- Sends you
a daily email report based on the information you're interested
in.
- Exports a detailed activity report that will
impress your boss ( if you have one).
- Default URL system
ensures you don't lose traffic if you mess up any links.
- Secure
encrypted system ensures that your data is safe from prying
eyes.
- Our dedicated servers have the best internet
connectivity money can buy.
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