Search Engine Optimization
 Search
Engines are relied upon by many consumers to find
a particular product or service and do pre-purchase research.
To make the best use of this valuable marketing tool, it is
essential to optimise a website by using the correct
coding and content that
matches the essence of your web site. Imand will use several
proven techniques to achieve better Search Engine Rankings
for your website.
The vast majority of Search Engine
Marketing (SEM) campaigns never
perform to client expectations. The main reason? Most SEM "consultants" hype
one-size-fits-all solutions
that are designed primarily to make money for the consultant.
Clients are typically left in the dark
about the realities of Search Engine Marketing.
We get emails
every day from disappointed website owners who tell
us their SEM consultant guaranteed them results. Yet after
6 months their website is no more successful and their consultant
will not return phone calls.
SEO is not easy!
Search Engines offer a complex mix
of tools including: organic (free) placement,
pay-per-click, directory
listings, witten
content, guaranteed feeds and
more. A website's
link popularity, number of pages, age, page
coding and numerous
other attributes add SE assets and complexities.
A company's offerings, target demographics and methods of conversion
also play a critical
role in successful SEO. Additionally, SEO must be properly
balanced
as not to hurt other website marketing channels.
With
so much to know, it is no wonder most SEO consultants
do not take the time to educate their clients. It is
much easier to sell canned solutions that focus on
only the
areas that
particular
consultants know. In the end the website owner is left
with sub-optimal solutions that waste money and miss
valuable customers.
Search Engine Optimisation is
the act of making ones website content more Search
Engine friendly to make
it rank higher.
As marketing professionals, our responsibility
consists in making
sure that your site achieves top Search
Engine Rankings because:
Search Engine Marketing is
cost-effective and results based.
Online marketing drives
targeted visitors to your website.
It offers higher conversion rates than
other forms of online marketing.
Imand specializes
in the optimisation of websites in competitive
markets. We
will research your
keywords and optimise your
website based on the most searched
keywords in your industry
and drive relevant traffic to your site
via the major Search Engines and Directories.
• SEO
Services of Imand:
A completely manual bespoke professional
service. Our Search Engine Promotion Service is
not an off the shelf product.
We offer no guarantees and no
quick fixes: Search Engine Promotion takes time and
results cannot be guaranteed.
Different cost
structures for different promotion web campaigns as
no two sites are the same: beware of "one size
fits all offerings" from other companies.
A personalised report summary with
every monthly report to save you doing your own analysis.
Search Engine Promotion is
a painstaking process which, when done properly will deliver
excellent and mind
boggling results.
Our service is completely dependent
on your online marketing needs.
Indeed all campaigns are different and
the level of promotion that your site will require will
depend on your industry and the quality of your
existing site.
For pricing on
our Search Engine Promotion Services please contact
us explaining your needs and we promise that we will get
back to you within 24 hours
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